SLOW, CLEAN and FRESH go hand in hand nowadays in the beauty industry. Choosing natural over synthetic and the change of consumers create new areas.  Slow – Clean – Fresh Cosmetics is the newest trend in the industry of cosmetics.


Slow Beauty movement is similar to Slow Lifestyle movement regarding lifestyle. They reject drastic aesthetic interventions like Botox. One of its most important factors is using natural ingredients in cosmetics, accepting the aging of the skin and living in harmony with our bodies, finding the balance in our mental and physical life, using ‘eco-friendly’ products, and of course accepting and loving ourselves.


The point of the Clean Lifestyle movement is to create a healthy, toxin-free lifestyle with proper nutrition, exercise, spiritual positivity and cosmetics made from natural ingredients.

The goal of Clean Beauty movement is to use products made from non-toxic ingredients that don’t lead to adverse health effects. Products are made from natural ingredients and satisfy the needs of people with sensitive skin. 


The term Fresh means both the use of fresh and natural ingredients from a nutritional point of view. In regards to beauty and skin care, it also means products made using fresh ingredients and form-breaking manufacturing processes that do not use synthetic materials. Yet the most important thing about the term Fresh is that the products are not only natural in their ingredients, but the effect they cause is also refreshing.

Slow, Clean and Fresh concepts also play an important role in the field of hair care. There has been a growing demand for environmentally conscious behavior and the avoidance of various synthetic materials. Due to this, we prefer to use products that, while preserving and restoring the natural beauty of our hair, do not burden the environment and do not contribute to the growth of our ecological footprint. The mission of Oxygeni Hair is to promote this philosophy. It’s recommended to choose products that come from reliable sources and have proven effects.

Oxygeni Hair products as slow cosmetics

Our products are created with careful attention to detail, precise design and craftsmanship. Our brand’s main goal is to offer the most environmentally and human-friendly choices possible. Our aim is not mass production, but long-term quality and value.

We strive to be kind to the environment, developing our products slowly and minimising the use of fossil energy in our manufacturing processes. Our products are packaged using state-of-the-art technology and environmentally friendly, biodegradable plastic and glass.

Oxygeni Hair products contain only natural active ingredients, extracted from high quality raw materials from controlled farms. We have kept in mind that products with natural active ingredients are the best way to promote healthy hair and scalp.

It was important to us that our products were free from chemicals and other harmful substances. Oxygeni Hair’s products contain vegan ingredients and we do not use animal testing in their development. We do not enrich our products with any dyes or fragrances, protecting your scalp and hair from artificial, harmful substances.